Update: The event has wrapped! See the recap and learn more about EggSCANada.
Join the event! EggSCANada Launch: Exposing Sobeys Cage Cruelty
- When: March 28–29, 2026
- Where: 7 cities nationwide
Locations and times listed below.
Click the buttons below to RSVP on Facebook:
Sobeys doesn’t want customers to know that most of their eggs come from caged hens. The company has spent 10 years breaking its promise to end caged cruelty.
On March 28–29, Animal Justice supporters across the country will take part in the launch of our new app—EggSCANada. Together, we’ll introduce Canadians to a brand-new tool that reveals the truth behind the eggs on grocery store shelves.
Eighty percent of the eggs sold by Sobeys-owned stores still come from hens trapped in cages. But misleading labels like “cozy coop” and “nestlaid” keep customers in the dark about the reality behind those cartons.
EggSCANada changes that. By scanning egg barcodes, shoppers can instantly see whether eggs on store shelves come from cruel cage systems—and even email the company to demand better at the same time!
At this event, we’ll:
- Introduce the new EggSCANada app
- Hold signs and engage shoppers outside stores
- Show people how to scan egg cartons and learn the truth
- Take photos and help spread the campaign on social media
Launch Weekend Contest
Cities across Canada will be participating in the EggSCANada launch weekend.
The city with the most EggSCANada users by the end of the weekend will win:
🏆 The 2026 Hen Hero Trophy
🌱 $1,000 toward a vegan feast for your local advocacy group
So bring your friends, scan egg cartons, and help make your city the top Hen Heroes in Canada!
Participating Cities
Edmonton
- Location: Westmount Safeway, 601 111 Ave NW
- Date: March 28–29
- Time: 12–2 PM (both days)
- Facebook event
London
- Location: 661 Wonderland Road North London
- Date: March 28
- Time: 2–4 PM
- Facebook event
Montreal
- Location: IGA Complexe Desjardins
- Date: March 28–29
- Time: 12–2 PM both days
- Facebook event
Ottawa
- Location: Farm Boy 193 Metcalfe Street
- Date: March 28
- Time: 1–2 PM
- Facebook event
St. John’s
- Location: Sobeys, 10 Elizabeth ave
- Date: March 29
- Time: 4–6 PM
- Facebook event
Vancouver
- Location: Safeway 1780 E Broadway
- Date: March 28
- Time: 12–1 PM
- Facebook event
Winnipeg
- Location: Sobeys, 1150 Taylor Ave
- Date: March 28
- Time: 1–3 PM
- Facebook event
Is your city not included in our launch event? The app will be at eggscanada.com on March 28 so you can start scanning anywhere in Canada!
