Stop Cage Cruelty: Sobeys’ CEO Profit vs Animal Welfare
We are gathering to demand that CEO Pierre St-Laurent honour his company’s commitment to stop selling eggs from cruelly caged hens. If Sobeys can afford millions in executive bonuses, they can afford to get hens out of cages. This demonstration is part of our largest nationwide protest yet, with 13 cities participating across Canada.
Under Sobeys’ animal welfare oversight, the vast majority of eggs sold across Empire-owned banners, Sobeys, Farm Boy, IGA, Safeway, Longo’s, Thrifty Foods, FreshCo, and Foodland, still come from cruel cage systems. A decade ago, Sobeys promised to go cage-free. Yet today, 80 percent of eggs in its stores still come from hens in cages.
- Event: Stop Cage Cruelty: CEO Profit vs Animal Welfare
- Date: Saturday, June 20, 2026
- Highlights: We will unveil our “Giant Receipt of Cruelty” to show Sobeys’ true priorities.
- What to bring: Your voice! We will provide signs for everyone.
Click below to find a Facebook event in your city:
The Truth Behind Sobeys’ Cage Cruelty & Profits
Sobeys suggests that ending cruelty would make food more expensive for struggling families. However, this narrative is just a shield to protect its already deep pockets.
Sobeys’ appeal to affordability rings hollow when you look at its massive financial success. Its parent company, Empire Company Limited, recently reported annual profits of $700 million. Additionally, CEO Pierre St-Laurent received $3.4 million in total annual compensation. These figures show that the company can afford to remove cage cruelty in its egg supply. They simply choose not to.
Participating Cities:
Edmonton
- Location: 10930 82 Ave NW
- Time: 1 PM–3 PM
- Facebook event
Montreal
- Location: 150 Sainte-Catherine St. West
- Time: 12 PM–2 PM
- Facebook event
Regina
- Location: 2231 East Quance St
- Time: 2 PM–4 PM
- Facebook event
Toronto
- Location: 22 Fort York Blvd
- Time: 2 PM–4 PM
- Facebook event
Calgary
- Location: Sobeys Forest Lawn 5101 – 17 Avenue SE
- Time: 12PM–1PM
- Facebook event
London
- Location: 661 Wonderland Rd N (corner of Oxford & Wonderland)
- Time: 11 AM–12 PM
- Facebook event
St. John’s
- Location: 10 Elizabeth Ave, St. John’s
- Time: 2 PM–4 PM
- Facebook event
Winnipeg
- Location: 1939 Rte 165 (St. Anne’s Sobeys}
- Time: 12 PM–2 PM
- Facebook event
Vancouver
- Location: 1780 E Broadway (Safeway at Broadway and Commercial)
- Time: 12 PM–1 PM
- Facebook event
Charlottetown
- Location: Bus stop near corner of Allen Street and University Avenue Sobeys
- Time: 12 PM–1 PM
- Facebook event
Moncton
- Location: 1380 Mountain Rd
- Time: 1 PM–2 PM
- Facebook event
Ottawa
- Location: Farm Boy, 193 Metcalfe St
- Time: 1 PM–2 PM
- Facebook event
Halifax
- Location: Sobeys, 2651 Windsor Street
- Time: 1 PM–3 PM
- Facebook event