For two months now, Animal Justice has been running a public campaign to hold Sobeys accountable for its decade-old promise to get hens out of cages. Despite vague statements about increasing the “availability of cage-free eggs,” Sobeys has yet to end its four-year streak of inaction and continues to disappoint consumers nationwide.
The campaign is part of a growing movement demanding transparency, corporate responsibility, and stronger animal welfare standards from major grocery chains across Canada. It exposes the disconnect between Sobeys’ deceptive marketing—filled with humane-washed terms and idyllic imagery—and the harsh reality faced by hens confined in cramped wire cages. So, we started this final quarter of 2025 with highly visible public actions, reiterating a simple and reasonable request: a meaningful cage-free plan from Sobeys.
Following World Egg Day, advocates across the country escalated with a third day of action on October 11, marking what is quickly becoming the largest corporate cage-free campaign in Canadian history. More than 130 demonstrators participated in nationwide protests in front of Sobeys and Empire-owned stores in Calgary, Charlottetown, Edmonton, Montreal, Ottawa, St. John’s, Toronto, Vancouver, and Winnipeg.
The protests drew media attention from national outlets, including CTV that covered the story in Winnipeg. Protesters held signs highlighting the homegrown factory farming supported by Sobeys and the premium prices this grocery giant is charging for factory farmed eggs. Mobile billboards drove through busy shopping areas in six cities for the entire day, displaying clips from a Sobeys caged egg supplier and a link to Animal Justice’s exposé video.
These actions make clear that cage cruelty is bad for business. Compassionate Canadians are willing to show up in greater numbers in more places to hold Sobeys accountable to its cage-free promise.
