Victory! Animal Justice Complaint Prompts Federal Action to Stop Misleading McDonald’s Ad Campaign

McDonald’s has stopped running a greenwashing ad campaign about its Quarter Pounder burger after an Animal Justice legal complaint prompted investigations by federal regulators.  McDonald’s unveiled an ad campaign last […]

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Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities.  The […]

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Animal Justice Calls McBullsh*t, Demands Misleading Billboards Be Taken Down

TORONTO, ON—National animal law organization Animal Justice has filed a complaint with Ad Standards Canada—the ad industry self-regulatory body—over McDonald’s ads that contain misleading statements about the environmental footprint of […]

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Animal Justice Files False Advertising Complaint Against King Cole Ducks for Animal Cruelty Cover-Up

On February 18, 2020, shocking footage of animal cruelty emerged from inside a King Cole Ducks factory farm in Whitchurch-Stouffville, Ontario. Animal advocates held a protest outside the farm Ontario, […]

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Canadian Consumers on Their Own to Police Misleading Animal Welfare Claims on Food

False animal welfare claims are rampant in Canada This week, Animal Justice submitted comments to the Government of Canada regarding its proposed changes to labelling requirements in the Food and […]

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VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones

Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones […]

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#7: Breed-Specific Legislation Is Bad Science

Peter talks about breed-specific legislation (BSL) with Alanna Devine—our very first podcast guest! Alanna is a lawyer and director of animal advocacy at the Montreal SPCA. She has played a key role in the legal fight against Montreal’s pit bull ban, and a proposed provincial breed ban in Quebec. Tune in to learn why BSL is unscientific, ineffective, expensive, and spells a death sentence for innocent dogs.

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Authorities Refuse to Crack Down on Misleading Milk Ads

In November 2016, Animal Justice filed a legal complaint with authorities over a misleading ad campaign that suggested that consuming of dairy is essential for human health. The ads, sponsored […]

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Dairy Farmers of Canada Ads Violate Federal Law, Says Legal Filing

OTTAWA—National animal law organization Animal Justice has filed a false advertising complaint with federal regulators over Dairy Farmers of Canada ads that falsely claim dairy is required to prevent osteoporosis, […]

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TTC Takes Down Misleading Shrine Circus Elephant Ads

Animal Justice won a victory against the cruel circus industry today, with news that the Toronto Transit Commission (TTC) has removed misleading ads paid for by the Shrine Circus. The ads were […]

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Animal Justice Files False Advertising Complaint Over Shrine Circus Elephant Ad

TORONTO – Animal law advocacy organization Animal Justice filed a false advertising complaint today over misleading ads by the Shrine Circus appearing on Toronto Transit Commission vehicles. The transit ads promote the Shrine Circus’ […]

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Canada Goose Fur Deception Goes Unpunished, Yet Moose Knuckles Feels the Heat

This is the tale of two popular Canadian parka companies: Canada Goose and Moose Knuckles. Both use fur trim, both charge a hefty price for their luxury jackets ($600-1000), and […]

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Animal Justice Files Legal Complaint Against Maple Lodge Farms for False Advertising Following Chicken Cruelty Exposé

TORONTO – Animal Justice Canada Legislative Fund—a national non-profit animal law organization—has filed a formal legal complaint against Maple Lodge Farms, citing violations of federal consumer protection laws.

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